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A population of over 143 million, 54,6 million households, and over 2,300 TV channels as of the end of 2015. Can you guess which country this is?

It is Russia. According to the presentation by Elena Sunbeam, the organizer of the World Content Market, watching TV plays a key part of everyday life in Russia, where over 75% of the population watch TV at least once a day. Among various TV channels, Channel 1 Russia is a major channel, which has an audience share of 13.6%, with over 250 million TV viewers from around the world. It is the first television channel that broadcasted in Russia.

Moreover, Pay-TV and VOD services are becoming an important part of the Russian TV market. 68% of households subscribed to Pay-TV, numbering 37.7 million subscribers at the end of 2014. There are more than 40 VOD services available at the end of 2015. 35% of all resources are English-speaking and its contents are dominated by information, music, and educational content.

The key Russian online video platforms are:
– IVI.RU
– TVIGLE
– TVZAVR
– ZOOMBY.RU
– MEGOGO

Animation

For animation, the key animation TV channels to remember are:
– Karussel (Карусель), a channel dedicated to children and youth
– Disney Channel
– 2×2 (the largest adult-oriented animation channel)
– The animation department of the CTC Channel

Programming prices for animation is 500-1,500 USD per half hour (Source: TBI price guide 2014 / TBIVISION.COM).

There are more than 100 active animation studios in Russia, which provide co-production opportunities. Successful co-production cases include Cat Leo. Several animated series in Cat Leo were co-produced by Mondo TV (Italy) with Russian studios. Mondo TV also acquired rights to produce a remake of it.

World Content Market – Moscow 2017

The question is where you can meet these key players to start your relationships. It is not easy to meet all at once, but there is a rare opportunity offered. The answer is Animation & Licensing Moscow, which will be held during the World Content Market – Moscow (30th May – 1st June 2017), in the event hall “InfoSpace”, located in the city center in Moscow, Russia. During the three days of the event, more than 1,500 delegates and 500 companies from 40 different countries are expected to attend.

You can learn more about Animation & Licensing Moscow from our news article: http://animationweek.uk/news-licensing-moscow/

More information and registration: http://www.worldcontentmarket.com

Exclusive offer for UK companies

Are you based in the UK? The Department for International Trade (DIT) has some budget allocation to support your presence and will help you to set up meetings with potential buyers at the World Content Market – Moscow (30th May – 1st June 2017).

For further details, get in touch with Lyudmila Stepnova, Senior Trade Adviser, Creative Economy, ICT at DIT-Russia.

Ludmila.Stepnova[@]fco.gov.uk

(This article is written based on the information provided by the organizers of the World Content Market and DIT-Russia)

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